RTMNU BBA Revised Sem 2 Syllabus 2020 | Nagpur University BBA Syllabus Part 1 | RTMNU First Year BBA Syllabus BBA
RTM Nagpur University BBA Second Semester New Revised Syllabus is given below for Downloading. The students can Download the respective Syllabus from following given details. Just go through the given links & read the given syllabus carefully. Nagpur University First Year New Semester Online Detail syllabus given below.
Paper -I ENGLISH
UNIT I: Prose
Prescribed text : INSPIRATIONS – Raghav Publishers & Distributors, Nagpur
Edited by : Board of Editors
1. The Dispenser of Holy Water- Guy de Maupassant
2. After Twenty Years-O.Henry
3. The Wall- Dr.Sunilkumar Navin
UNIT II: Prose
Prescribed text : INSPIRATIONS – Raghav Publishers & Distributors, Nagpur
1.Beware, You are Being Tracked!- Dr.Supantho Bhattacharya
2.What is integrity? Subroto Bagchi
3. Unsung Women Achievers of Contemporary India-Dr.Subhashree Mukherjee
UNIT III -Business Communication
- Memorandum Writing
- Notice, Agenda and Minutes
- Writing Advertisements for: Rent, Sale, Situations Vacant
Unit IV -Basic Grammar& Vocabulary
- Subject-Verb-Agreement / Concord of Nouns, Pronouns and Possessive Adjectives
- Spotting errors and rewriting sentences correctly.
- Synonyms & Antonyms (based on the exercises at the end of the prescribed lessons from
INSPIRATIONS) - Words Often Confused
Text Book
UNIT I & II: INSPIRATIONS – Raghav Publishers & Distributors, Nagpur
Edited by:Dr.Indrajit Orke, Dr.Manjushree Sardeshpande, Dr.Maroti Wagh, Dr. Narayan
Mehare, Dr.Veena Ilame
Reference Books
UNIT III
1. Developing Communication Skills by Krishna Mohan and MeeraBanerji ( Trinity
2. Write Right by Sarita Manuja (Macmillan/ Trinity)
UNIT IV
1. Macmillan Foundation English by R. K. Dwivedi and A. Kumar (Macmillan/Trinity)
2. Learners’ English Grammar and Composition by N. D. V. Prasad Rao (S.Chand Publication)
3. Developing Communication Skills by Krishna Mohan and MeeraBanerji ( Trinity
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Paper-II Principles of Marketing Management
Unit I Marketing :Definition, nature, scope & importance, Marketing Management, Core concepts of
marketing, selling concept,production concept, modern marketing concept.
Unit II Segmentation: Concept, basis of segmentation, Importance in marketing; Targeting : Concept
Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.
Unit III Marketing Mix: Product : Product Mix, New Product development, levels of product, types of
product, Product life cycle, Branding and packaging, different types of distribution channels.
Unit IV Price: Meaning, objective, factors influencing pricing, methods of pricing.Promotion :
Promotional mix, tools, objectives, media selection & management. Process & Scope Marketing
Information Systems : Meaning Importance and Scope Consumer Behaviour : Concept, Importance and
Factors influencing consumer behaviour.
Reference Books:
1. Marketing Mgt. by Philip Kotler (PHI)
2. Marketing Management by Rajan Saxena
3. Marketing Management by Namaswamy & Ramakumari.
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Paper -III Financial & Management Accounting
Unit –I: Introduction – Meaning, Scope and importance of Financial Accounting. Financial Accounting –
concepts and conventions, classification of accounts, Rules and principles governing Double Entry Bookkeeping system (Preparation of Journal), Nature and function of financial Reporting, GAAP.
Unit –II: Final Accounts of Companies – Final Accounts of Joint Stock Companies – contents and
preparation of Trading and Profit and Loss Account, Profit and Loss Appropriation Account and Balance
sheet with adjustment, Closing Entries (Simple entries)
Unit III: Management Accounting – Meaning, Scope, Importance, and Limitations of Management
Accounting, Difference between Financial Accounting and Management Accounting, Break even
analysis, Analysis of Financial Statements (using ratio analysis-simple ratios)
Unit IV: Budgetary Control – Business budgets and budgetary control – Types of budget and its utility,
preparation of cash & flexible budgets.
Note: Simple Numericals will be based on all Units.
Reference Books:
1. S. N Maheshwari : Financial Accounting Theory and problems – S.Chand (G/L) & Company Ltd,
2. Pillai R. S. N. – Management Accounting – S. Chand & Co. Pvt. Ltd.
3. Shukla and Grewal : Advanced Accounts (S. Chand & Ltd. New Delhi)
4. Management Accounting & Financial Management :-Arora M N (Himalaya Publishing
5. House Pvt. Ltd.)
6. Accounting for Management- Dr. Ashok Sehgal& Dr. Deepak Sehgal, Taxmann
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Paper-IV Micro-Economic Fundamentals
Unit I: Introduction to Micro Economics- Meaning, Definition, Importance of Micro Economics, Factors
affecting Micro Economics. Difference between Micro-Economics & Macro Economics.
Unit-II Demand and Supply Analysis – Concept of Demand, Law of Demand-Meaning, Definition,
Assumptions & Exceptions. Elasticity of Demand- Meaning, Types and Factors affecting Elasticity of
Demand; The Indifference Curve Theory; Supply- Concept of Supply, Elasticity of Supply, Types and
Factors affecting Elasticity of Supply.
Unit III: Production & Cost Analysis – Production & Production Function: Concept, Forms of Production
function, Law of Variable Proportions, Returns to scale. Cost Concepts, Short term and Long term cost
output relationship, The Isocost and Isoquant Approach, Economic Region and Economies &
Diseconomies of scale.
Unit IV: Market Structures- Characteristics and price determination in various market structures –
Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Pricing: Meaning, Types of
Pricing.
Reference Books:
1. AgarwalaS.K.,Microeconomic Theory, Excel Books, New Delhi
2. Appannaiah, Reddy &Shanthi, BBM Semester Economics, 2006, Himalaya Publishing House,
Mumbai.
3. Dholkia R H &Oza A.N., 1996, Oxford University Press, New Delhi
4. Dominick Salvatore, Managerial economics in a Global economy, 2006, Thomson learning Press
5. Jhingan, 2004, M.L.,Microeconomic Theory, Veranda Publishers, New Delhi.
6. Ravindra R Dholakia, Ajay N Oza, Micro –Economics for Management Studies, Oxford
University Press, Delhi
7. Robert S.Pindyck, Daniel L Rubinfeld, PremL.Mehta, Microeconomics, 2006, Pearson, New Delhi.
8. Suma Damodran, Managerial Economics, 2006, Oxford University Press, New Delhi
9. Sundharam K P. M, microeconomics, Sultan Chand & Sons.