RTMNU BBA Revised Sem 6\u00a0 Syllabus 2020 | Nagpur University BBA Syllabus Part 3 | RTMNU Third Year BBA Syllabus BBA
\nRTM Nagpur University BBA Six Semester New Revised Syllabus is given below for Downloading. The students can Download the respective Syllabus from following given details. Just go through the given links & read the given syllabus carefully. Nagpur University Third Year New Semester Online Detail syllabus given below.<\/p>\n
Semester \u2013 VI<\/strong><\/p>\n Elective A – Financial Management<\/strong> Unit \u2013I: Mathematics of Finance \u2013 Concept of Time Value of Money, Compounding and Discounting of single cash flow, series of cash flow and annuity. Simple problems based on Time Value of Money<\/p>\n Unit \u2013II: Capital Budgeting – Premises of Capital Budgeting Decisions, Tools in Capital Budgeting, Pay Back Period, Average Rate of Return on Investments, Net Present Value, IRR.<\/p>\n Unit \u2013III: Dividend decision and Management of Earnings – Relevance approach of dividend valuation models, Irrelevance approach of dividend valuation models, Stability of dividend, Factors determining dividend decisions.<\/p>\n Unit IV: Corporate Restructuring – Reasons & drivers of corporate restructuring, Methods of restructuring- mergers (types of merger), takeovers, acquisitions (Types of Takeover\/ acquisition), divesting\/ demerger, spin-off, split ups<\/p>\n Simple Numerical will be based on Unit I, II and III only.<\/p>\n Reference Books: _____________________________________________________________________________________<\/p>\n Paper -II<\/strong> Unit \u2013I: Banking Services and Operations -Definition of banks, Functions of Commercial Banks, Banking Structure in India, Role of RBI vis-a-vis other commercial banks, Introduction to Bank Deposits, Types ofDeposit Accounts, KYC<\/p>\n Unit \u2013II: Insurance Services – Concept of insurance, principles of insurance, Traditional and Unit linked policies, individual and group policies, Different type of insurance products \u2013 whole life products, term assurance annuities, and endowment, Medi-Claim and health insurance products.<\/p>\n Unit \u2013III: Mutual Funds \u2013 Organization Structure, Classification of Funds \u2013Types of Funds \u2013 Equity Funds, Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs, Commodity Funds, Fund of Funds, Sectoral Funds, ELSS; Calculation of NAV; Systematic Investment Plans; Concept of Cost Averaging and Value Averaging.<\/p>\n Unit IV: Capital Market – Introduction to Capital Markets, Structure of Capital Market, Primary and Secondary Market, Stock Exchanges in India- BSE, NSE, OTCEI, ICSEI, Functions of Stock Exchange, SEBI and Role of SEBI in Capital Market<\/p>\n Reference Books: ______________________________________________________________________________________<\/p>\n Elective B\u2013Human Resource Management<\/strong> Unit 1 :Introduction: Concept, HRM ; Evolution of HRM; Challenges of HRM; Role of Human Resource Management in strategic management, Characteristics of Workforce today<\/p>\n Unit 2 : Performance Appraisal :Concept and Introduction, Importance, process \u2013 methods of performance appraisal \u2013 Traditional & Modern Methods.<\/p>\n Unit 3 : Job Evaluation & Compensation management: Concept, objectives and methods of Job Evaluation, Wages & Salary, components of employee remuneration \u2013 \u2013 base and supplementary. Wages & Salary Administration<\/p>\n Unit 4 : Legal Aspects :Introduction to Provident Fund Act, Employee State Insurance Corporation Act, Minimum Wages Act, Industrial Relations Act, Industrial Dispute Act.<\/p>\n ReferenceBooks : ____________________________________________________________________________________<\/p>\n Paper 2<\/strong> Unit 1 : Job Analysis, Job Design & Job Evaluation: Job Analysis & Design – Job Analysis \u2013 Meaning, Uses, Competency approach to job analysis, Job Description, Job Specifications & Role Analysis, Factors affecting Job Design, Techniques of Job Design, Cases and Exercises in understanding Job Analysis. Job Evaluation \u2013Concept, objective & methods.<\/p>\n Unit 2:Performance Appraisal: Nature, Objectives of Performance Appraisal, Performance Planning and Potential Appraisal, Pitfalls of Appraisal, Praise and Recognition; Rewards and Incentives; Promotions. HR Records, MIS HR Reports, HR Formats \u2013 Personnel Files, Attendance, Leave, Medical Records.<\/p>\n Unit 3 : Industrial Relations :Nature, Concept, scope, objectives & significance of Industrial Relations, Trade unions, Functions of Trade Unions – Forms of collective bargaining – Workers\u2019 participation in management, Nature & causes of Industrial Dispute and Settlement of Industrial Disputes.<\/p>\n Unit 4 : Ancillary Topics: Goal Setting, Promotions and Transfers; Separations- Retirement, VRS, Deputation, Death, Retrenchment, Pink Slips, Competency Mapping, Employee Manual \/ PPP Handbook. Concept of Retention and Attrition. Online recruitment; Employee referrals; Recruitment process outsourcing Head hunting; Downsizing; Voluntary retirement schemes (VRS) HR outsourcing, Reference Books : ___________________________________________________________________________________<\/p>\n \nElective C\u2013Marketing Manag<\/strong><\/p>\n Paper 1<\/strong><\/p>\n Paper-I Fundamentals of Marketing Management<\/strong><\/p>\n Unit \u2013 I: Integrated Communication Mix (IMC) -meaning, importance; Communication meaning, Unit \u2013 II: Branding – meaning, brand recall, brand positioning. Importance of branding and advertising. Unit \u2013 III: Sales Organisation and Relationship : Purpose of sales organization, Types of sales Unit \u2013 IV: Concept of services – Nature & characteristics of services, Marketing Mix and strategies in Reference Books: ___________________________________________________________________________________<\/p>\n Paper 2<\/strong> Unit \u2013 I : Sales Management : – Evolution of sales function, Objectives of sales management positions, Functions of Sales executives, Relation with other executives, Salesmanship : Theories of personal selling, Types of Sales executives, Qualities of sales executives, Prospecting, pre-approach and post-approach, Organising display, showroom & exhibition<\/p>\n Unit \u2013 II:Distribution network Management: Product Distribution Channel & Types of Marketing Channels, Factors affecting the choice of channel, Types of middleman and their characteristics, Wholesale and Retail, Supply Chain Management (SCM) and introduction to Supply Chain Management, Various types of Warehousing and transportation facilities.<\/p>\n Unit \u2013 III: Service Quality – Impact of service Quality, Approaches to service Quality, Ten original dimensions of Service Quality, How to improve service Quality, Service quality information systems, Benchmarking and certification. Marketing challenges in services business; Classification of services; End user, Profit orientation, Services tangibility, People based services, Expertise. Role of IT in service Unit \u2013 IV: Customer Retention & Relationship Marketing: CB-Services, Facts & Importance of CB in services, Evolution of Relationship Marketing, Enhancement of Internal & External relationships, Customer Retention (Operations, Delivery System). Various types of services offered to customers \u2013hotel, hospital, transport, insurance, banking and education.<\/p>\n Reference Books: RTMNU BBA Revised Sem 6\u00a0 Syllabus 2020 | Nagpur University BBA Syllabus Part 3 | RTMNU Third Year BBA Syllabus BBA RTM Nagpur University BBA Six Semester New Revised Syllabus is given below for Downloading. The students can Download the respective Syllabus from following given details. Just go through the given links & read the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-rtmnu-syllabus"],"_links":{"self":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":0,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"wp:attachment":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nPaper 1<\/strong>
\nPaper-I\u00a0 Fundamentals of Business Finance<\/strong><\/p>\n
\n1) Financial Management by Ravi Kishore, Taxmann Publications Pvt Ltd
\n2) Financial Management \u2013 I M Pandey \u2013 S. Chand & Co. Pvt. Ltd. (Old editions in Vikas Publications)
\n3) Financial Management , Theory, Concepts and Problems by Dr. R. P. Rustagi, Taxmann Publications Pvt Ltd
\n4) Financial Management, Text, Problems and Cases, by M Y Khan and P K Jain, McGraw-Hill Publications<\/p>\n
\nPaper-II Advanced Financial Management<\/strong><\/p>\n
\n1) Indian Financial System by Bharti V Pathak Pearson Publications
\n2) Indian Financial System by M Y Khan McGraw-Hill Publications
\n3) Financial Markets and Services , Gordon and Natrajan, Himalaya Publications
\n4) Financial Services, SandeepGoel, PHI Publications
\n5) Know Your Bank (volume I to VI) published by IIBF
\n6) Life and Health Insurance, 13th Edition by Kenneth Black Jr., Harold D. Skipper Jr., PHI
\nPublications<\/p>\n
\nPaper 1<\/strong>
\nPaper-I Fundamentals of Human Resource Management<\/strong><\/p>\n
\n\uf0b7 Dr. S S Khanka : Human Resource Management,
\n\uf0b7 Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata
\n\uf0b7 Rao,V S P,Human Resource Management,Text and Cases
\n\uf0b7 Dessler,Gary; Human Resource Management;Prentice Hall
\n\uf0b7 Subba Rao, Personnel and Human Resources management, HPH.
\n\uf0b7 Seema Sanghi , Human Resource Management<\/p>\n
\nPaper-II Advanced Human Resource Management<\/strong><\/p>\n
\nJob Rotation & Transfer<\/p>\n
\n\uf0b7 Dr. S S Khanka : Human Resource Management,
\n\uf0b7 Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata
\n\uf0b7 Rao,V S P,Human Resource Management,Text and Cases
\n\uf0b7 Dessler,Gary; Human Resource Management;Prentice Hall
\n\uf0b7 SubbaRao, Personnel and Human Resources management, HPH.
\n\uf0b7 SeemaSanghi , Human Resource Management<\/p>\n
\nimportance, process, communication mix-components, role in marketing,<\/p>\n
\nDigital Marketing \u2013 Scope and Importance, Search Engine Optimisation (SEO), Out of home (OOH).<\/p>\n
\norganization structures, Sales department external relations, Distributive network relations.<\/p>\n
\nService Marketing, Product decisions, pricing strategies, Promotion of services, Placing or Distribution
\nmethods of services, Service vision & Strategies: Includes Advertisements, Branding, Packaging of Services.<\/p>\n
\n1. Marketing Mgt. by Philip Kotler (PHI)
\n2. Marketing Management by RajanSaxena, Tata McGraw Hill, Education
\n3. Service Sector Management by S M Jha
\n4. Sales Management – Cundiff, Still, Govoni<\/p>\n
\nPaper-II Advanced Marketing Management<\/strong><\/p>\n
\nindustry.<\/p>\n
\n1. Marketing Mgt. by Philip Kotler (PHI)
\n2. Marketing Management by Rajan Saxena, Tata McGraw Hill Education
\n3. Service Sector Management by S M Jha
\n4. Sales Management – Cundiff, Still, Govoni<\/p>\n","protected":false},"excerpt":{"rendered":"