RTMNU BBA Revised Sem 2 Syllabus 2020 | Nagpur University BBA Syllabus Part 1 | RTMNU First Year BBA Syllabus BBA
\nRTM Nagpur University BBA Second Semester New Revised Syllabus is given below for Downloading. The students can Download the respective Syllabus from following given details. Just go through the given links & read the given syllabus carefully. Nagpur University First Year New Semester Online Detail syllabus given below.<\/p>\n
\nPaper -I\u00a0 ENGLISH<\/strong><\/p>\n UNIT I: Prose<\/strong><\/p>\n Prescribed text : INSPIRATIONS – Raghav Publishers & Distributors, Nagpur<\/strong> 1. The Dispenser of Holy Water- Guy de Maupassant UNIT II: Prose<\/strong><\/p>\n Prescribed text : INSPIRATIONS – Raghav Publishers & Distributors, Nagpur<\/strong><\/p>\n 1.Beware, You are Being Tracked!- Dr.Supantho Bhattacharya UNIT III -Business Communication<\/strong><\/p>\n Unit IV -Basic Grammar& Vocabulary<\/strong><\/p>\n Text Book<\/strong><\/span> Reference Books<\/strong><\/p>\n UNIT III<\/strong><\/p>\n 1. Developing Communication Skills by Krishna Mohan and MeeraBanerji ( Trinity UNIT IV<\/strong><\/p>\n 1. Macmillan Foundation English by R. K. Dwivedi and A. Kumar (Macmillan\/Trinity) ______________________________________________________________________________<\/p>\n Paper-II\u00a0 Principles of Marketing Management<\/strong><\/p>\n Unit I Marketing :<\/strong>Definition, nature, scope & importance, Marketing Management, Core concepts of Unit II Segmentation:<\/strong> Concept, basis of segmentation, Importance in marketing; Targeting : Concept Unit III Marketing Mix:<\/strong> Product : Product Mix, New Product development, levels of product, types of Unit IV Price:<\/strong> Meaning, objective, factors influencing pricing, methods of pricing.Promotion : Reference Books:<\/strong> ________________________________________________________________________________<\/p>\n Paper -III Financial & Management Accounting<\/strong><\/p>\n Unit \u2013I: Introduction<\/strong> – Meaning, Scope and importance of Financial Accounting. Financial Accounting – Unit \u2013II:<\/strong> Final Accounts of Companies – Final Accounts of Joint Stock Companies \u2013 contents and Unit III:<\/strong> Management Accounting – Meaning, Scope, Importance, and Limitations of Management Unit IV:<\/strong> Budgetary Control – Business budgets and budgetary control \u2013 Types of budget and its utility, Note: Simple Numericals will be based on all Units.<\/strong><\/p>\n Reference Books:<\/strong> <\/p>\n ________________________________________________________________________________<\/p>\n Paper-IV Micro-Economic Fundamentals<\/strong><\/p>\n Unit I: Introduction to Micro Economics-<\/strong> Meaning, Definition, Importance of Micro Economics, Factors Unit-II Demand and Supply Analysis –<\/strong> Concept of Demand, Law of Demand-Meaning, Definition, Unit III: Production & Cost Analysis –<\/strong> Production & Production Function: Concept, Forms of Production Unit IV: Market Structures-<\/strong> Characteristics and price determination in various market structures – Reference Books:<\/strong> <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" RTMNU BBA Revised Sem 2 Syllabus 2020 | Nagpur University BBA Syllabus Part 1 | RTMNU First Year BBA Syllabus BBA RTM Nagpur University BBA Second Semester New Revised Syllabus is given below for Downloading. The students can Download the respective Syllabus from following given details. Just go through the given links & read the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-rtmnu-syllabus"],"_links":{"self":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":0,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"wp:attachment":[{"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mahabharti.in\/university\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEdited by : Board of Editors<\/strong><\/p>\n
\n2. After Twenty Years-O.Henry
\n3. The Wall- Dr.Sunilkumar Navin<\/p>\n
\n2.What is integrity? Subroto Bagchi
\n3. Unsung Women Achievers of Contemporary India-Dr.Subhashree Mukherjee<\/p>\n\n
\n
\nINSPIRATIONS)<\/li>\n
\nUNIT I & II: INSPIRATIONS<\/strong> \u2013 Raghav Publishers & Distributors, Nagpur<\/strong>
\nEdited by:Dr.Indrajit Orke, Dr.Manjushree Sardeshpande, Dr.Maroti Wagh, Dr. Narayan
\nMehare, Dr.Veena Ilame<\/p>\n
\n2. Write Right by Sarita Manuja (Macmillan\/ Trinity)<\/p>\n
\n2. Learners\u2019 English Grammar and Composition by N. D. V. Prasad Rao (S.Chand Publication)
\n3. Developing Communication Skills by Krishna Mohan and MeeraBanerji ( Trinity<\/p>\n
\nmarketing, selling concept,production concept, modern marketing concept.<\/p>\n
\nTypes, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.<\/p>\n
\nproduct, Product life cycle, Branding and packaging, different types of distribution channels.<\/p>\n
\nPromotional mix, tools, objectives, media selection & management. Process & Scope Marketing
\nInformation Systems :<\/strong> Meaning Importance and Scope Consumer Behaviour : Concept, Importance and
\nFactors influencing consumer behaviour.<\/p>\n
\n1. Marketing Mgt. by Philip Kotler (PHI)
\n2. Marketing Management by Rajan Saxena
\n3. Marketing Management by Namaswamy & Ramakumari.<\/p>\n
\nconcepts and conventions, classification of accounts, Rules and principles governing Double Entry Bookkeeping system (Preparation of Journal), Nature and function of financial Reporting, GAAP.<\/p>\n
\npreparation of Trading and Profit and Loss Account, Profit and Loss Appropriation Account and Balance
\nsheet with adjustment, Closing Entries (Simple entries)<\/p>\n
\nAccounting, Difference between Financial Accounting and Management Accounting, Break even
\nanalysis, Analysis of Financial Statements (using ratio analysis-simple ratios)<\/p>\n
\npreparation of cash & flexible budgets.<\/p>\n
\n1. S. N Maheshwari : Financial Accounting Theory and problems \u2013 S.Chand (G\/L) & Company Ltd,
\n2. Pillai R. S. N. \u2013 Management Accounting \u2013 S. Chand & Co. Pvt. Ltd.
\n3. Shukla and Grewal : Advanced Accounts (S. Chand & Ltd. New Delhi)
\n4. Management Accounting & Financial Management :-Arora M N (Himalaya Publishing
\n5. House Pvt. Ltd.)
\n6. Accounting for Management- Dr. Ashok Sehgal& Dr. Deepak Sehgal, Taxmann<\/p>\n
\naffecting Micro Economics. Difference between Micro-Economics & Macro Economics.<\/p>\n
\nAssumptions & Exceptions. Elasticity of Demand- Meaning, Types and Factors affecting Elasticity of
\nDemand; The Indifference Curve Theory; Supply- Concept of Supply, Elasticity of Supply, Types and
\nFactors affecting Elasticity of Supply.<\/p>\n
\nfunction, Law of Variable Proportions, Returns to scale. Cost Concepts, Short term and Long term cost
\noutput relationship, The Isocost and Isoquant Approach, Economic Region and Economies &
\nDiseconomies of scale.<\/p>\n
\nPerfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Pricing: Meaning, Types of
\nPricing.<\/p>\n
\n1. AgarwalaS.K.,Microeconomic Theory, Excel Books, New Delhi
\n2. Appannaiah, Reddy &Shanthi, BBM Semester Economics, 2006, Himalaya Publishing House,
\nMumbai.
\n3. Dholkia R H &Oza A.N., 1996, Oxford University Press, New Delhi
\n4. Dominick Salvatore, Managerial economics in a Global economy, 2006, Thomson learning Press
\n5. Jhingan, 2004, M.L.,Microeconomic Theory, Veranda Publishers, New Delhi.
\n6. Ravindra R Dholakia, Ajay N Oza, Micro \u2013Economics for Management Studies, Oxford
\nUniversity Press, Delhi
\n7. Robert S.Pindyck, Daniel L Rubinfeld, PremL.Mehta, Microeconomics, 2006, Pearson, New Delhi.
\n8. Suma Damodran, Managerial Economics, 2006, Oxford University Press, New Delhi
\n9. Sundharam K P. M, microeconomics, Sultan Chand & Sons.<\/p>\n